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Super Bowl ads each year provide just as much entertainment and commentary as the game, if not more. It is also one of the most expensive and exclusive broadcast advertising events with brands racing to not only reach new customers, but have the most memorable and standout 30-second spots.
This free, on-demand webinar reveals the results of a study and analyzes how brands tapped the television-to-mobile connection as well as offers key insights from brand advertisers about activating the second-screen experience with audiences in a meaningful and optimized way.
- Tim Clark, senior director of optimization and programming, NASCAR
- Mickey Alam Khan, editor in chief, Mobile Marketer
- Dirk Rients, SVP of Mobile, DDB Chicago
- Marty Siewert, CRO, Zoove/StarStar
Retailer’s Ultimate Guide to Connecting with Customers Through Mobile